Promoting Responsibility in our Community

Powers Distributing recognizes that, despite state laws prohibiting people under the age of 21 from drinking alcohol, some minors still choose to drink illegally. Powers Distributing and its many suppliers strongly oppose illegal underage drinking, and for decades have played an active role by teaming with parents and educators to implement programs that help prevent underage access and illegal underage drinking. 

Members of the National Beer Wholesalers Association are leaders in their communities as small business owners, civic activists, parents, religious leaders and philanthropists. As such, the 92,000 men and women of the beer wholesaling industry know that they are their own best advocates when it comes to eliminating illegal underage purchase and consumption of licensed beverages and drunk driving.

The integrity behind promoting responsible and moderate consumption is only as strong as the persons advocating these invaluable social and cultural messages.

Beer wholesalers play a vital role in their communities by sponsoring a vast array of programs that promote responsible consumption. The programs range from providing free taxi rides home for restaurant patrons who do not have a designated driver, to sponsoring alcohol-free after prom events and producing educational materials to help parents talk to their children about illegal underage drinking.

Wholesalers also promote alcohol education initiatives that bring guest speakers into local schools and community centers. These are guest speakers who have made mistakes about alcohol, but have lived to retell their story and encourage others not to make the same mistakes.

Working with their brewer partners, the families who distribute America’s beverage help ensure that the products they provide are consumed moderately and responsibly only by those of legal drinking age.

Contact us to inquire about any of the programs on this page.

Free Literature & Programs

LETS TALK: Reaching Out to Parents

Lets Talk is a guide to help parents begin a dialogue with their children, ages 6 to 11, about alcohol and responsible decision-making. The guide is available in both English and Spanish, was created in cooperation with leading Psychologists, family counselors and law enforcement officials. Available free of charge using the contact link below.

CAMPUS RESOURCE: Reaching Out to Campus Communities

Campus Resource is designed to help address alcohol consumption issues on college campuses. It contains tools and resources to aid college administrators and student leaders in the effort to encourage responsibility, prevent underage access and plan safe campus community events. Available free of charge using the contact link below.


Celebrate responsibility is designed to help those who plan events at which alcohol beverages are being served. The guide contains many elements helpful to planning safe community, business and commercial events. It also provides tips for prevent underage access, promoting responsible consumption and encouraging use of designated drivers and other safe ride programs. Available free of charge using the contact link below.

21 IT’S THE LAW: Live Responsibly

Live Responsibly Retail point of sale is made available by through the Miller Brewing Company that sends a direct reminder to adults at the point of purchase. Available free of charge using the contact link below.

We I.D.

For older teens and twenty year olds who may be contemplating using a fake I.D. at retail, Miller Brewing Company provides Point of sale material to alert customers that everyone under 30 should be prepared to show valid identification when making an alcohol purchase. WE I.D. point of sale materials are available in a variety of sizes and formats. Available free of charge using the contact link below.

The Rockwell Project

Jim Rockwell is a motivational speaker who targets teens and other young adults in an effort to deter underage drinking. Several years ago Jim was involved in a life threatening alcohol related accident while he was in high school. After years of rehabilitation Jim’s motor skills and sight remain impaired however he now travels around the country telling his story to thousands of high schools students each year. As high school graduations approach Powers Distributing invites Jim to Metro Detroit to deliver his sobering message to as many local schools as possible. All fees and cost for this event are provided free of charge to the school requesting Jims service by Powers Distributing. Use the contact link below.